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LinkedIn Poster User Guide

Automated content posts to LinkedIn company pages
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David Logan
Updated 3 months ago
  1. About LinkedIn Poster
  2. Content settings
  3. Posting settings
  4. Automation settings

About LinkedIn Poster


LinkedIn PosterLinkedIn Poster automatically shares content from content feeds to your LinkedIn company pages. To start sharing content you need to set up a LinkedIn posting campaign.


To be able to create a LinkedIn posting campaign you need to sign up for any of RSS Ground membership plans.

You can have one or several posting campaigns running simultaneously, depending on your membership level limits.

See the user guide on how to create a posting campaign.


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Content


In the Content section, you add your content feeds. And Advanced settings will fine-tune the algorithm of selecting the content from the feeds for the next post.



To add feeds to your posting campaign press Add content. Use the Import feeds option to manually add one or several content feeds. Your feeds will be added to this posting campaign and automatically saved to your Feeds Box.

If you already have your feeds saved in the Feeds Box, use the From Feeds Box option.

Note: you can use up to 10 content feeds in one posting campaign.

Advanced settings are optional.

Post items - here you set the order for selecting and processing the content from your feeds for further posting.

  • Only new - only content appeared in the feeds after the previous campaign run will be used for posting.
  • From newest to oldest - if there is no new content in the feeds, most fresh but not yet posted content will be used for posting.
  • From oldest to newest - feeds' content will be posted starting from the oldest.
  • Randomly - random content from specified feeds will be posted.

If you wish to post only recent content to your LinkedIn pages, you are recommended to use the Only new option.

If you wish to ensure the gradual update of your LinkedIn pages, you are recommended to use From newest to oldest option.

If you make posts from content feeds where timestamp does not matter, for example, product feeds or affiliate feeds, you may use the Random option.

Note: Posting campaign uses one feed's item for one post at a time, and no matter what option was used in Post items, duplicate content will never be used for posting, unless you use recycling.

Enable recycling - this option allows you to re-post already posted content over again.

Re-post items - you can set a limit to re-post the same content up to 5 times or choose Indefinitely - to re-post the same content an unlimited number of times.

The "recycling" option can be good for affiliate product feeds, or other content feeds where unique content is not a priority. Please use this option very carefully. Social networks don't like duplicate content.

Post only items with these keywords - specify one or several content filter keywords. Only content that mentions at least one of the specified keywords in its title or description will be posted.

Don't post items with these keywords - specify one or several content filter keywords. Content that mentions at least one of the specified keywords in its title or description will be excluded from posting.

Don't post items without images - some content feeds may contain items that don't have any images in them. This option allows you to ignore such items.


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Posting


In the Posting section, you authenticate your blog, or social media profile (user account) and specify the posting destination (page, group, channel, blog). Advanced posting settings help to customize your posts.



Press Authenticate to connect your LinkedIn account to the posting campaign.

Note: when you authenticate your LinkedIn user you obtain a token that allows you to make remote posts to your LinkedIn account. We save this token on our end. This token expires every 60 days, and you need to re-authenticate your LinkedIn account. We will send you a notification with all instructions when your current token is expired.

Send posts to - from the dropdown list choose what company page you wish to send your posts to. You can make posts to only 1 company page from the same posting campaign. If you wish to update several company pages, please create a separate posting campaign.


Automate with IFTTT - as soon as you activate this option, you will be able to choose this campaign from the list in IFTTT RSS Ground applet (IF trigger). With every campaign run, IFTTT will be triggered and proceed with an action.

Learn how to set up IFTTT applet for RSS Ground


Advanced settings are optional.

Add item's title to post - item's title will be added to the post.

Add item's description to post - item's description will be added to the post. There is a limit of 3000 symbols for posts. If the description exceeds the limit, it will be automatically shortened.

Add item's link to post - item's link will be added to the post. And you can also set a custom text for this link in the Item's link text option.

Use item's image - you can choose if you wish to add item's image to post.

Use <category> as hashtag - some content feeds utilize <category> code tag that may contain original content tags and blog categories. You can apply this option to automatically use these tags as hashtags in your post.

Hashtags pool - here you can specify a pool of up to 100 hashtags that will be added to the post in random order. Up to 10 hashtags can be added at once.

Use a random number of hashtags - set a range for the number of hashtags to be added to the post. Maximum values 10-10. This range is also applied to the Use <category> as hashtag option.

With the help of hashtags pool and number randomization, you can add a random number of random hashtags to the post. This can be useful for content promotion and optimization. If you don't want to use randomization, just set the range equal to the number of hashtags used, like 3-3.

Add custom text to post - specify your custom text (call to action, slogan, "read more", or else). The same text will be added to each post. You can use plain text or HTML here. Maximum length - 250 symbols.

Append post links - append any tag or parameter to the links in your Telegram post. This can be any affiliate ID, tracking tags, or anything else. For example: ?utm_source=telegram&utm_campaign=rssground

You can append not only link parameters, but also link fragments. If you add a fragment (#your_fragment), make sure you enter it with the "hash" symbol (#), otherwise, it will be counted as a parameter (?your_fragment).

Read more about query strings and fragments.

Shorten & track links - here you can choose to shorten your post link with one of the shortening services. Some shorten services may require your personal API keys. Bit.ly shorten service also allows you to use tags with its short URLs. This will allow you to filter these short URLs in your Bit.ly account.

However, you can choose not to shorten your links.


Example of a LinkedIn post with all content elements included:


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Automation


In the Automation section, you set your posting campaign timing: how often your posting campaign should make posts. Advanced automation settings allow the implementation of a more flexible schedule for your posting campaign.



Run posting campaign - how often you wish to make posts. The minimum time interval between posts depends on your membership level: from once "every 24 hours" for the Basic level, to "every 30 minutes" for the Business level.


Advanced settings are optional.


Here you can set to run your campaign only on weekdays (Days to run campaign) or avoid making posts at night time (Time to run campaign).

You can also set a delayed start of your campaign and date to automatically stop it.

Pay attention to the time zone setting. By default, your local (set on your computer) time zone is selected. But you can choose any time zone to adjust your posting campaign timing.

Read more about posting campaign automation.


When you are done with settings, press SAVE. Now you can find your posting campaign in the Posting Campaigns section of your RSS Ground account. You can add or remove feeds, edit your campaign when you need. Also, you can view the posting camping log to monitor its activity. See the links below for more information.


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Useful articles:


What is a posting campaign

How to create a posting campaign

Setting up a posting campaign the best way

Posting campaign automation settings

Managing posting campaigns and reading posting campaign log


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