LinkedIn Poster User Guide

  1. About LinkedIn Poster
  2. Content settings
  3. Posting settings
  4. Automation settings

About LinkedIn Poster

LinkedIn PosterLinkedIn Poster automatically shares content from content feeds to your LinkedIn company pages. To start sharing content you need to set up a LinkedIn posting campaign. 

To be able to create a LinkedIn posting campaign you need to sign up for any of RSS Ground membership plans.

You can have one or several posting campaigns running simultaneously, depending on your membership level limits.

Here is an example of an automated LinkedIn page post made by RSS Ground:

See the user guide on how to create a posting campaign.

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Content

In the Content section, you add your content feeds. And Advanced settings will fine-tune the algorithm of selecting the content from the feeds for the next post.

To add feeds to your posting campaign press Add content. Use the Import feeds option to manually add one or several content feeds. Your feeds will be added to this posting campaign and automatically saved to your Feeds Box.

If you already have your feeds saved in the Feeds Box, use the  From Feeds Box option.  

Note: you can use up to 10 content feeds in one posting campaign.

Advanced settings are optional.

Post items - here you set the order in which content from your feeds will be processed and selected for posting.

  • Only new - only content newly added after the previous campaign run will be posted.
  • From newest to oldest - if there is no newly added content, most fresh but not yet posted content will be posted.
  • From oldest to newest - content will be posted starting from the oldest.
  • Randomly - random content from specified feeds will be posted.

If you wish to post only recent news to your LinkedIn pages, you are recommended to use Only new option.

If you wish to ensure the gradual update of your LinkedIn pages, you are recommended to use From newest to oldest option.

If you make posts from content feeds where timestamp does not matter, for example, product feeds or affiliate feeds, you may use Random option.

Note: Posting campaign uses one feed's item for one post at a time, and no matter what option was used in the    Post items option, duplicate content will never be used for posting, unless you use recycling.

Enable recycling - this option will allow you to re-post already posted content over again. 

Re-post items - you can set a limit to re-post the same content up to 5 times or choose Indefinitely - to re-post the same content an unlimited number of times. 

The "recycling" option can be good for affiliate product feeds, or other content feeds where unique content is not a priority. Please use this option very carefully. Social networks don't like duplicate content.

Post only items with these keywords - specify one or several content filter keywords. Only content which mentions at least one of the specified keywords in its title or description will be posted.

Don't post items with these keywords - specify one or several content filter keywords. Content that mentions at least one of the specified keywords in its title or description will be excluded from posting.

Don't post items without images - some content feeds may contain items that don't have any images in them. This option will allow you to ignore such items.

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Posting

In the Posting section, you authenticate your blog, or social media profile (user account) and specify the posting destination (page, group, channel, blog). Advanced posting settings will help to customize your posts. 

Press Authenticate to connect your LinkedIn account to the posting campaign.  

Note: When you authenticate your LinkedIn user you obtain a token that allows you to make remote posts to your LinkedIn account. We save this token on our end. This token expires every 60 days, and you need to re-authenticate your LinkedIn account. We will send you a notification with all instructions when your current token is expired.

Send posts to - from the dropdown list choose what company page you wish to send your posts to. You can send the same posts to 3 company pages at a time. 

Advanced settings are optional.

Share with - choose if you want to make your posts visible publicly or only to your 1st level connections. This option will only work with posts to your personal LinkedIn news feed (My personal posts).

Shorten & track links - here you can choose to shorten links in your tweets with one of the shortening services. Some shorten services may require your personal API keys. Bit.ly shorten service also allows you to use tags with its short URLs. This will allow you to filter these short URLs in your Bit.ly account.

However, you can choose not to shorten your links.

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Automation

In the Automation section, you set your posting campaign timing: how often your posting campaign should make posts. Advanced automation settings allow implementing a more flexible schedule for your posting campaign.

Run posting campaign - how often you wish to make posts. The minimum time interval between posts depends on your membership level: from once "every 24 hours" for the Basic level, to "every 30 minutes" for the Business level.

Advanced settings are optional.

Here you can set to run your campaign only on weekdays ( Days to run campaign) or avoid making posts at night time ( Time to run campaign).
You can also set a delayed start of your campaign and date to automatically stop it.
Pay attention to the  time zone setting. By default, your local (set on your computer) time zone is selected. But you can choose any time zone to adjust your posting campaign timing. 
Read more about posting campaign automation.
When you are done with settings, press SAVE. Now you can find your posting campaign in the Posting Campaigns section of your RSS Ground account. You can add or remove feeds, edit your campaign when you need. Also you can view the posting camping log to monitor its performance. See the links below for more information.

Useful links:

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