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How to set up a posting campaign the best way?

Automated content sharing, efficient content automation
David Logan
Updated 7 months ago

RSS Ground's posting algorithm is highly advanced and unique. It allows you to fully automate your posting precess while simulating human behavior as much as possible. But in most cases, the quality of your posts depends on your posting campaign settings. Below are our recommendations on how to set up your posting campaigns to achieve the best results - continuous high-quality content posting.

Targeted content feeds

In order to create an effective posting campaign, you need to start with a search for quality content feeds. In RSS Ground you can search and generate content feeds from the most popular social networks, affiliate platforms, news and media providers, as well as other public content sources. You can use targeted keywords and various filters to generate or search for content feeds.

Before you add your feeds to a posting campaign make sure they contain content that is frequently updated. Go across the latest updates and verify that the content is relevant to your topic. You can use the Preview feature, try different keywords and filters to make sure your feeds cover your topic perfectly.

You can use Personal Feeds to create your own content or edit content from favorite content feeds.

Content restrictions (community standards and policies)

According to RSS Ground Terms of Services, it is forbidden to publish, post or share content or information that is obscene, hateful, threatening, defamatory, includes child pornography, or creates a risk to anyoneโ€™s privacy or safety. Also, take into consideration community standards and policies of social networks and blogging platforms. Inappropriate content can potentially lead to your posting campaign suspension or even a ban on your user account and profile.

RSS Ground Terms of Services

Facebook community standards

Twitter rules and policies

LinkedIn community policies

Instagram community guidelines

Telegram terms of services

Google Blogger content policy

IFTTT terms of services

Reasonable number of feeds

The maximum allowed number of feeds per posting campaign is 10. The posting algorithm will check all feeds used in the campaign to pick the most recent content. If one feed in your campaign is updated much more frequently than the others, then the system might use this particular feed more often than the others. So don't try to add as many content feeds to the same campaign. More feeds don't lead to more diverse content. If you have several quality feeds, it is better to create several posting campaigns, separately for each feed, and set them to make posts to the same destination. This way you will ensure that more targeted content from various sources is posted.

Posting order

You can set your posting campaign to use Only new content. This is the best setting if your feeds are frequently updated. Every time your campaign is ready to make a new post, it will check your feeds for recent updates. If no fresh content appeared since the previous run, it will stand by until the next run. To avoid "empty runs" it is recommended to use the From newest to oldest option. It will work the same way as Only new, but when no new content appeared in the feeds, it will use older content for publishing.

Content recycling

If you wish to keep your posting process uninterrupted, you can use the Recycling feature. If there is no new content in your feeds and all older content is already published, the system will re-post existing content from your feed.

Please, use this feature carefully! Most social network platforms don't like duplicate content, especially if it is posted on the same day. So, use this feature only if your feeds contain enough unique items for the daily cycle to make sure duplicate content is not used within the same day. Or, set your posting campaign to make posts every 12-24 hours.

Content filters

Each posting campaign has its keyword filters. But be careful with this option. Keyword filters are one of the most common reasons for the lack of content for posting. They check content for the exact keywords you specify. If you use a "positive keyword filter" (Post only items with these keywords), only content that exactly mentions one of your keywords will be posted. And if you use a "negative keyword filter" (Don't post items with these keywords), it works exactly the opposite - it will skip all items that exactly mention one of your keywords.

Try not to use keywords with general meanings for negative filters. For example, use "network marketing" or "MLP" instead of "marketing". Don't use keywords similar to a topic of your feeds. If your feeds are closely relevant to your topic, there is no need to use positive keyword filters with the same keywords.

Posting frequency

You are allowed to make posts as often as 30 minutes (Business plans) or every hour (Premium plans). These are rather reasonable posting intervals. Making posts more often may be treated by social network platforms as unauthorized or spammy behavior, which is not honored. That's why we recommend using even longer time intervals, especially if you have multiple posting campaigns making posts to the same destination. Try to make your campaigns simulate "human behavior" as much as possible to avoid "red flags" and bans.

In the nutshell

Here is the summary of how to set up your posting campaigns the best way:

  • Use targeted, high-quality content feeds that are frequently updated;
  • Don't use too many feeds in the same posting campaign, split them into several campaigns;
  • Use "From newest to oldest" posting order (in most cases);
  • Don't use recycling or content filters (unless absolutely necessary);
  • Don't post too often, especially if you use several campaigns for the same destination.

Useful articles:

What is a posting campaign

How to create a posting campaign

Posting campaign automation settings

Managing posting campaigns and reading posting campaign log

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