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Facebook Poster User Guide

Automated posting to Facebook pages and groups
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David Logan
Updated 1 week ago
  1. About Facebook Poster
  2. Content settings
  3. Posting settings
  4. Automation settings

About Facebook Poster


Facebook PosterFacebook Poster automatically shares content from your content feeds to Facebook pages (private or business). To start sharing content you need to set up a Facebook posting campaign.

Note: Facebook groups posting is no longer available. This option was restricted by Facebook.

To be able to create a Facebook posting campaign you need to sign up for any of RSS Ground membership plans.

You can have one or several posting campaigns running simultaneously depending on your membership level limits.

See the user guide on how to create a posting campaign.


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Content


In the Content section, you add your content feeds. And with the help of Advanced settings you can fine-tune the algorithm of selecting targeted content from the feeds for the next post.



To add feeds to your posting campaign press Add content. Use the Import feeds option to manually add one or several content feeds. Your feeds will be added to this posting campaign and automatically saved to your Feeds Box.

If you already have your feeds saved in the Feeds Box, use the From Feeds Box option.

Note: you can use up to 10 content feeds in one posting campaign.


Advanced settings are optional.

Post items- here you set the order in which content from your feeds will be processed and selected for posting.
  • Only new - only content appeared in the feeds after the previous campaign run will be used for posting.
  • From newest to oldest - if there is no new content in the feeds, most fresh but not yet posted content will be used for posting.
  • From oldest to newest - feeds' content will be posted starting from the oldest.
  • Randomly - random content from specified feeds will be posted.

If you wish to post only recent news to your Facebook pages or groups, you are recommended to use the Only new option.

If you wish to ensure the gradual update of your Facebook pages or groups, you are recommended to use the From newest to oldest option.

If you make posts from content feeds where timestamp does not matter, for example, product feeds or affiliate feeds, you may use the Random option.

Note: posting campaign uses one feed item for one post at a time. Also, no matter what option was used in the Post items option, duplicate content will never be used for posting, unless you use recycling.

Enable recycling - this option allows you to re-post already posted content over again.

Re-post items - you can set a limit to re-post the same content up to 5 times or choose Indefinitely - to re-post the same content an unlimited number of times.

The recycling option can be good for affiliate product feeds, or other content feeds where unique content is not a priority. Please use this option very carefully. Social networks don't like duplicate content.

Post only items with these keywords - specify one or several content filter keywords. Only content which mentions at least one of the specified keywords in its title or description will be posted.

Don't post items with these keywords - specify one or several content filter keywords. Content that mentions at least one of the specified keywords in its title or description will be excluded from posting.

Don't post items without images - some content feeds may contain items that don't have any images in them. This option will allow you to ignore such items.


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Posting


In the Posting section, you authenticate your Facebook user. Press Authenticate button, follow the steps and grant our app all requested permissions. Advanced posting settings will help to customize your Facebook posts.

Note: Facebook groups posting is no longer available. This option was restricted by Facebook.



Note: When you authenticate your Facebook user you obtain a token that allows you to make remote posts to your Facebook pages and groups. We save this token on our end. This token expires every 60 days, and you need to re-authenticate your Facebook user. We will send you a notification with all instructions when your current token is expired.


As soon as your Facebook user is authenticated Send posts to option will appear. In the dropdown, you will see the list of Facebook pages you can make posts to. You can select only 1 page for posting.


Enable integration - as soon you activate this option, you will be able to choose this campaign from the list in the trigger settings in Zapier, IFTTT or Pabbly Connect. With every campaign run, your integration platform(s) will be triggered and proceed with an action.

Learn:
How to set up IFTTT applet for RSS Ground
How to connect RSS Ground to Zapier
How to use RSS Ground with Pabbly Connect


Advanced settings are optional.

Add item's title to post - if checked, each item's title will be posted as a part of a post above the image (as a part of a message).

Add item's description to post - if checked, each item's description will be posted as a part of a post above the image (as a part of a message).

Add item's link to post - if checked, each item's link will be added to the post as a backlink to the original content source.

Use item's images and videos - if checked, all item's images (photos) and at least one video (if available) will be attached to the post. If not checked, the Facebook bot will automatically fetch the first image from the original content source.

Use <category> as hashtag - some content feeds utilize <category> code tag that may contain original content tags and blog categories. You can apply this option to automatically use these tags as hashtags in your post.

Hashtags pool - here you can specify a pool of up to 100 hashtags that will be added to your posts. Up to 10 random hashtags can be added to each post. This range is also applied to the Use <category> as hashtag option.

Use a random number of hashtags - set a range for the number of hashtags to be added to your posts. Maximum values 10-10.

With the help of hashtags pool and number randomization, you can set to add a random number of random hashtags to your posts. This can be useful for content promotion and optimization.

If you don't want to use randomization, just set the random number range equal to the number of hashtags used, like 3-3.

Add custom text to post - specify your custom text (call to action, slogan, "read more" link, or else) to add to each Facebook post. The same text will be added to each post as a final phrase of a text message. Only plain text (no HTML) is allowed in this field. However, URLs will be converted into links aromatically. Maximum length - 250 symbols.

Append post links - append any tag or parameter to an item link posted to Facebook. This can be any affiliate ID, tracking tags, or anything else. 

For example: ?utm_source=facebook&utm_campaign=rssground

You can append not only link parameters, but also link fragments. If you add a fragment (#your_fragment), make sure you enter it with the hash symbol (#), otherwise, it will be counted as a parameter (&your_fragment).

Read more about query strings and fragments.

Shorten & track links - here you can choose to shorten links in your posts with one of the shortening services. Some shortener services may require your personal API keys. Bit.ly shorten service also allows you to use tags with its short URLs. You can filter such short URLs in your Bit.ly account.

However, you can choose not to shorten your links.


Example of a Facebook post with all content elements included:



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Automation


In the Automation section, you set your posting campaign timing: how often your posting campaign should make posts. Advanced automation settings allow the implementation of a more flexible schedule for your posting campaign.


Posting Frequency - how often you wish to make posts. The minimum time interval between posts depends on your membership level: from once "every 24 hours" for the Basic level, to "every 30 minutes" for the Business level.

Test post - use this option to test-run or simply make a manual post. Read more about test post option

Note: as soon as you hit Test run current campaign settings will be automatically saved.


Advanced settings are optional.

Run campaign - set the campaign to run continuously or on certain days.

Run campaign = Always – the campaign will run on every day of the week

Run campaign = Specific Days & Times – you can select days of the week and time periods for your posts.


You can also set a delayed start of your campaign and date to automatically stop it.

Pay attention to the time zone setting. By default, your local (set on your computer) time zone is selected. But you can choose any time zone to adjust your posting campaign timing.

Read more about posting campaign automation.



When you are done with settings, press SAVE. Now you can find your posting campaign in the Posting Campaigns section of your RSS Ground account. You can add or remove feeds, edit your campaign when you need. Also, you can view the posting camping log to monitor its performance. See the links below for more information.



Useful articles:


What is a posting campaign

How to create a posting campaign

Setting up a posting campaign the best way

Posting campaign automation settings

Managing posting campaigns and reading posting campaign log


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