Facebook Poster User Guide

  1. About Facebook Poster
  2. Content settings
  3. Posting settings
  4. Automation settings

About Facebook Poster

Facebook PosterFacebook Poster automatically shares content from your content feeds to Facebook pages (private or business) and to Facebook groups (public, private and secret) that are under your administration. To start sharing content you need to set up a Facebook posting campaign.

To be able to create a Facebook posting campaign you need to sign up for any of RSS Ground membership plans.

You can have one or several posting campaigns running simultaneously depending on your membership level limits.

See the user guide on how to create a posting campaign.

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Content

In the Content section, you add your content feeds. And Advanced settings will fine-tune the algorithm of selecting the content from the feeds for the next post.

To add feeds to your posting campaign press Add content. Use the Import feeds option to manually add one or several content feeds. Your feeds will be added to this posting campaign and automatically saved to your Feeds Box.

If you already have your feeds saved in the Feeds Box, use the  From Feeds Box option.  

Note: you can use up to 10 content feeds in one posting campaign.

Advanced settings are optional.

Post items - here you set the order in which content from your feeds will be processed and selected for posting.

  • Only new - only content newly added after the previous campaign run will be posted.
  • From newest to oldest - if there is no newly added content, most fresh but not yet posted content will be posted.
  • From oldest to newest - content will be posted starting from the oldest.
  • Randomly - random content from specified feeds will be posted.

If you wish to post only recent news to your Facebook pages or groups, you are recommended to use Only new option.

If you wish to ensure the gradual update of your Facebook pages or groups, you are recommended to use From newest to oldest option.

If you make posts from content feeds where timestamp does not matter, for example, product feeds or affiliate feeds, you may use Random option.

Note: Posting campaign uses one feed's item for one post at a time, and no matter what option was used in the  Post items option, duplicate content will never be used for posting, unless you use recycling.

Enable recycling - this option will allow you to re-post already posted content over again. 

Re-post items - you can set a limit to re-post the same content up to 5 times or choose Indefinitely - to re-post the same content an unlimited number of times. 

The "recycling" option can be good for affiliate product feeds, or other content feeds where unique content is not a priority. Please use this option very carefully. Social networks don't like duplicate content.

Post only items with these keywords - specify one or several content filter keywords. Only content which mentions at least one of the specified keywords in its title or description will be posted.

Don't post items with these keywords - specify one or several content filter keywords. Content that mentions at least one of the specified keywords in its title or description will be excluded from posting.

Don't post items without images - some content feeds may contain items that don't have any images in them. This option will allow you to ignore such items.

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Posting

In the Posting section, you authenticate your Facebook user. Press Authenticate button, follow the steps, and grant our app all requested permissions. Advanced posting settings will help to customize your Facebook posts. 

Note: To be able to make posts to a Facebook group, you need to add RSS Ground app to this group. See the tutorial on how to add RSS Ground app to your Facebook group.

Note: When you authenticate your Facebook user you obtain a token that allows you to make remote posts to your Facebook pages and groups. We save this token on our end. This token expires every 60 days, and you need to re-authenticate your Facebook user. We will send you a notification with all instructions when your current token is expired.

As soon as your Facebook user is authenticated Send posts to option will appear. In the dropdown, you will see a list of Facebook pages and groups you can make posts to. You can select only 1 posting destination if you have a Basic membership, and up to 3 - if you are on a paid membership. The same posts will be made to all selected destinations simultaneously.

Advanced settings are optional.

Add item's title to post - if checked, each item's title will be posted as a part of a post above image (as a part of a message). 

Add item's description to post - if checked, each item's description will be posted as a part of a post above image (as a part of a message). 

Add item's link to post - if checked, each item's link will be added to the post as a backlink to the original content source.

Use item's images and videos - if checked, all item's images (photos) and at least one video (if available) will be attached to the post. If not checked, the Facebook bot will automatically fetch an image from the original content source. 

Hashtags pool - here you can specify a pool of up to 100 hashtags that will be added to your posts. Up to 10 random hashtags can be added to each post.

Use a random number of hashtags - set a range for the number of hashtags to be added to your posts. Maximum values 10-10. 

With the help of hashtags pool and number randomization, you can set to add a random number of random hashtags to your posts. This can be useful for content promotion and optimization.

If you don't want to use randomization, just set the random number range equal to the number of hashtags used, like 3-3.

Add custom text to post - specify your custom text (call to action, slogan, "read more" link, or else) to add to each Facebook post. The same text will be added to each post as a final phrase of a text message. Only plain text (no HTML) is allowed in this field. URLs will be converted into links aromatically. Maximum length - 250 symbols. 

Append post links - append any tag or parameter to links posted to Facebook. This can be any affiliate ID, tracking tags, or anything else. For example: ?utm_source=facebook&utm_campaign=rssground

You can append not only link parameters, but also link fragments. If you add a fragment (  #your_fragment), make sure you enter it with the "hash" symbol (#), otherwise, it will be counted as a parameter (&your_fragment).

Read more about query strings and fragments.

Example of a Facebook post with all content elements included:

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Automation

In the Automation section, you set your posting campaign timing: how often your posting campaign should make posts. Advanced automation settings allow implementing a more flexible schedule for your posting campaign.

Run posting campaign - how often you wish to make posts. The minimum time interval between posts depends on your membership level: from once "every 24 hours" for the Basic level, to "every 30 minutes" for the Business level.

Advanced settings are optional.

Here you can set to run your campaign only on weekdays ( Days to run campaign) or avoid making posts at night time ( Time to run campaign).
You can also set a delayed start of your campaign and date to automatically stop it.
Pay attention to the  time zone setting. By default, your local (set on your computer) time zone is selected. But you can choose any time zone to adjust your posting campaign timing. 
Read more about posting campaign automation
When you are done with settings, press SAVE. Now you can find your posting campaign in the Posting Campaigns section of your RSS Ground account. You can add or remove feeds, edit your campaign when you need. Also you can view the posting camping log to monitor its performance. See the links below for more information.

Useful links:

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