Datafeeds User Guide

  1. What is a datafeed?
  2. Upload datafeed.
  3. Parse datafeed's content.
  4. Filter datafeed's content and customize products' description.
  5. Set up and generate RSS feed.

What is a datafeed?

Datafeeds to RSS Conveter

Datafeed is one of the ways of data exchange for e-commerce websites, webshops, advertisers, affiliates and marketplaces. A datafeed in this context can be thought of as a file that contains structured information about one or multiple products.

Such files, often called CSV files,  are used for data exchange between two systems or applications and are not used for review by a person. However, you can use special software to preview such files, for example, Microsoft Excel.

Read more about datafeeds

Datafeed Converter from RSS Ground will help you to preview and filter your datafeeds, generate a separate RSS feed with filtered products, and even customize product description layout. 

Example of RSS feed converted from datafeed:

To use Datafeeds converter you need to sign up for any of RSS Ground paid membership plans

RSS feeds converted from datafeeds are Private content feeds. The number of active private feeds may be subject to limitations in RSS Ground membership plans.

If you already have paid RSS Ground account, find Datafeeds converter link in the main menu: Tools > Convert Datafeeds to RSS

or in MY ACCOUNT page. Click on "Get new content feeds" drop-down menu and choose "Convert datafeed to RSS".

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Upload datafeed

To convert your datafeed to RSS feed you need to go through three steps.

On the first step press "Browse" button to upload your datafeed.

Note: only CSV or TXT datafeed format is allowed.

Fields delimiter: we recommend using <autodetect> option if you don't know what fields (values) delimiter is used in your datafeed.

If you know what delimiter is used in your datafeed (comma, semicolon, vertical line, TAB or else) you can specify it in "Custom symbol" field.

First row contains field titles - this is a default setting and it is correct for most datafeeds. It interprets content in the first row of your datafeed file as a row which contains field names. Uncheck this option if your datafeed is built in a different way.

Press NEXT to move the second step.

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Parse datafeed's content

On the second step, you choose what content you wish to extract from datafeed and show it in your result RSS feed.

In most cases, dafeeds contain a variety of products. That's why you will see an example product with all available with all available parameters and values regarding it. In Fields titles column - original names of the parameters and in Sample record - their values. 

By assigning each parameter a name from Assign to fields column you choose which parameters you wish to include into your result RSS feed. Parameters with no assigned names will not be used for product display.

Choose a needed product parameter and assign an appropriate name from a drop-down.

You have to assign as a minimum of 2 required parameters: Name and Link.

We will also recommend a number of other parameters, as well as a list of optional parameters.

And you don't have to assign each and every parameter. Just choose needed parameters, other leave unassigned, they will be ignored in the feed.

Also, it is not recommended to assign different parameters with the same name.

Note: If you can't find an appropriate name for a product parameter in the drop-down, use "Extra Field 1" and "Extra Field 2" optional field names. You will be able to set your custom name for these parameters on the next step.

All products from your feed will be configured according to the example you set.

Use PREVIEW option to see how your result feed will look like.

Press NEXT.

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Filter datafeed's content and customize products' layout

On the last step, you set content filters, customize product description and generate your feed.

Filters and affiliate links.

An average datafeed may contain hundreds of products. Products may refer to different categories, to different vendors, may be of different price ranges. It is obvious that filters will be a help to sort out all products and include in result RSS feed only the most targeted.

Containing/Excluding keywords – this is the filter for product titles (names) and descriptions.

Containing keywords – only products which contain at least one of the specified keywords in the title (or description) will be included into the result RSS feed. 

Excluding keywords – products which contain at least one of the specified keywords in the title (or description) will be ignored.

This is how you can, for example, choose to show products of a special vendor or exclude products of a certain category or simply include/exclude products with any keyword in title or description.

Note: separate your keywords with commas.

With prices from/to – you can filter products using a minimum and maximum price. If you need products for a specific price, use the same value in From and To fields: for example From: 100 To 100 – this will show only products which cost 100.

In affiliate datafeeds all "Buy URLs" contain a tag for affiliate ID. Affiliate ID can be automatically embedded into product links. But if not, you can easily embed it using "Search and replace" option.

Here is an example of a "Buy URL", where affiliateID=xxx is already embedded affiliate ID:

If you wish to replace this affiliate ID with another one you do as follows:

Search in every URL: affilaitateID-xxx

Replace it with: affilaitateID-myaffiliateID

In such a way you can search and replace any segment or tag in "Buy URLs".

Don't forget to use PREVIEW option to see how filters work.

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Products' description layout.

Here you can play with the look and feel of products in your feed.

Product Image Location – here you choose the position of a product image:

Left – image will be aligned to the left and wrapped with description text.
Up - image will be placed above description.

Select "Buy Now" button – you can add a "Buy Now" button to each product description. This button will be automatically converted in to "Buy URL" link. If you choose "None" product title will be converted into "Buy URL".

Click here to edit description layout HTML – this is an advanced option and will work for those who feel comfortable with HTML editing. Click this option to open HTML editor of a product description layout.

Here you can change the order of fields in the description, place product’s image anywhere you want, use your custom "Buy Now" button and all the other editing with HTML. You can use special tags for product description elements. They will be replaced with actual data in feed's preview.

You can also rename description elements, such as "Extra Field 1" and "Extra Field 2" or any other. 

We do not recommend using styles and JavaScript here. They will not function in RSS feed.

Use PREVIEW to see changes in your RSS feed.

Press NEXT to continue.

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RSS Feed settings.

Finally, you can generate an RSS feed with filtered datafeed content. But start with setting the main RSS feed parameters.

RSS feed name – name your RSS feed to easily find it in Feeds Box. This name will be a part of your RSS feed URL.

Number of RSS items to show – how many products you wish to display in your RSS feed at a time. It may be up to 50 products. If there are more than 50 relevant products in your datafeed they will be rotated.

Now you need to set up a RSS channel. Channel is one of the main elements of every RSS feed. It tells what the feed is about. You can set your custom channel title, description and specify a link to your website.

Use PREVIEW option to make sure the feed looks the way you want it. Then press GENERATE FEED.

You will receive a link to your RSS feeds. You can copy and save it. But you can also use CONTINUE option and:

- Save your feed to Feeds Box. If you don't plan to use this feed right away or wish to generate another feed just save your feed to Feeds Box and use it later.

- Add your feed to Feeds Reader. You can send this feed to your Feeds Reader to any category.

- Add your feed to a posting campaign. You can create a new posting campaign using this feed or add it to any existing posting campaign.

- Add your feed to a Content Widget. You can use this feed to create a new content widget or add it to an existing content widget.

Whatever option you choose your new RSS feed will be saved to your Feeds Box anyway.

Useful articles:

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