To generate a Google Alert RSS feed you need to have a Google account. Please follow this step-by-step guide:

1. Go to the Google Alerts service (https: //www.google.com/alerts).

2. Enter your search keyword, a topic of interest, or any other search term.

3. Then click " Show options". Make needed settings, like language and region.

4. In the " Deliver to" option select "RSS feed".

5. Press " Create Alert".

6. Find your new Alert in the list. Click on the RSS icon.

7. Use this RSS feed in any RSS Ground tool. As soon as new content appears in your Google Alert feed, RSS Ground will post it to your social media account or blog, or display it in your content widgets. Or you can follow recent updates in your Google Alert feed in Feeds Reader.