How does posting mask option work in Twitter poster?
With a help of 'Posting mask' option in Twitter poster you can set the structure of your automated tweets.
As you know each RSS and most other content feeds consist of several standard elements. Read more
And each RSS item (article, product, video) has its title, description, link and some other elements.
When you make automated posts to Twitter you can choose what elements you wish to add to your posts. And you use posting mask option with special tags:
%TITLE% - title of feed's article
%DESCR% - description of feed's article
%LINK% - backlink to original article.
By default the mask will look like this: %TITLE% %DESCR% - %LINK%. You can add additional symbols to post mask, change the order of post elements, remove any element if you don't wish to use it.
You can add any plain text to the posting mask and it will be added to each post. Please don't add hashtags to this field. According to Twitter Information Quality policy it is not allowed to artificially inflate the prominence of a hashtag.
Read more about Twitter restrictions
We should remember that Twitter limits the length of its tweets to 280 characters, including links and plain text.
If you use all elements in posting mask (title, description, link, plain text), first we make sure that your link fits the post limits, then we add your text and then the left number of characters from description.
So, don't use too long plain text in your posting mask if you wish to add as many content from article description to your tweets.