How to create a Facebook event

To create a private or public event:

   Find Events in the left navigation of your Facebook news feed.

   Click Create in the top right.
   Choose between a private or public event.

If you create a private event only invited guests will be able to see it. And everyone will be able to see a public event, even those who is not in your friends list.

You also choose a host of the event. This could be yourself or any of your Facebook pages.

   You will be asked to describe your event.

Name. Find an attention grabbing name. Make it clear and easy to remember.

Description. Point out the main features of your event in description. Add some call to action, specification, describe your targeted audience.

Keywords. Add some keywords so Facebook could recommend your event to those who are interested in the topic.

Location: You can specify your offline location but most likely you would like to forward your visitors to event homepage, your website or blog, or any other web location. So enter your URL and let Facebook leave it like that.

Ticket URL. The same way as in Location you can add a specific URL to this field, for example URL to a pricing table or sales page.

Photo. Don't forget about an eye-catching photo. Keep in mind that a huge part of the success depends on how people react to your image. So make it quality, relevant and intriguing. Facebook recommends using the dimensions 1920 X 1080 pixel image or a 16:9 aspect ratio.

Set other options: dates, posting restrictions, guest list. Also specify relevant Facebook pages so they could accept your invitation and notify their readers about the event. Don't forget about your own pages.

   Now you can create your event.

You'll be taken to your event where you can invite guests, upload photos, share posts and edit event details.

Note: You're not able to change the privacy settings once you've created the event.

As soon as your event is created you will see it in the list of available events in your RSS to Facebook posting projects. You can add your event posting in existing posting projects or create a separate posting project to send automatic posts to your event.

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